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Enterprise-class features delivered on Google‚s world-class platform.

"Enterprise-class" shouldn‚t mean "experts only". Google Analytics has made it easy for non-specialists and specialists alike, across your organisation, to practice performance focused marketing.


Advertising ROI


Track sales and conversions. Measure your site engagement goals against: threshhold levels that you define.

Integrated with AdWords and AdSense

Optimise your AdWords performance with post-click data on your keywords, search queries, match type and more. AdSense reports show publishers which site content generates the most revenue.

Complete campaign tracking capabilities

Track email campaigns, banner ads, offline ads and more.

E-commerce reporting

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your best revenue sources.



Cross Channel and Multimedia Tracking

Mobile Tracking

Track mobile websites, mobile apps and web-enabled mobile devices, including both high end and non-JavaScript enabled phones.

Internal Site Search

Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.

Flash, video and social network application tracking

Track usage of your Ajax, Flash, social networking and Web 2.0 applications.



Customised Reporting

Advanced Segmentation

Isolate and analyse subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.

Custom Reports

Create, save and edit custom reports that present the information you want to see organised in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.


No more digging through reports. Put all the information that you need on a custom Dashboard that you can email to others.

API and developer platform

Export data, create integrations and develop client applications with the Google Analytics Data Export API. Customise Google Analytics tracking with the Google Analytics Tracking API.

Advanced Analysis Tools

Perform advanced data analysis with pivot tables, multiple dimensions and filtering features. Fast-on-the-fly tools let you dig deeper and manipulate data right in the report tables.

Analytics Intelligence

Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns. You can also set up custom alerts to notify you when specific thresholds are reached.

Custom Variables

Custom variables allow you to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customise Google Analytics and collect the unique site data most important to your business.

Data Export

Export your data with the Google Analytics Data Export API or email and export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.


Sharing and Communicating

Email reports

Schedule or send ad-hoc personalised report emails that contain exactly the information that you want to share.

Sophisticated administrator and user controls

Control how sensitive data is shared and which reports are available to users on your account.



Visualising Data

Motion Charts

Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size and bubble colour and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.

Geo Targeting

Identify your most lucrative geographic markets.


Visualise your conversion funnel. Fix leaks by seeing the pages which result in lost opportunities and where your would-be customers go.

Spark lines

Thumbnail size graphics save you clicks and summarise the data in your report.

Score cards

See summary metrics in the context of historical or site average data.


Google Integration and Reliability

1st-party cookie

Google Analytics has always exclusively used 1st-party cookies to ensure reliable tracking and protect visitor privacy.

Google data centre and collection methodology

Google Analytics runs on the same globally renowned infrastructure that powers Google, maximising data integrity and privacy.

Part of a larger family of related Google products

Google Analytics is part of a suite of industry-leading advertising and analysis tools including AdWords and Website Optimiser.

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